Marketing Assistant Specialist - External (Temp.)

adidas

Key Responsibilities:

· Support Brand-level priority concepts, products, campaigns, athletes, events, and corporate initiatives.

· Work in tandem with Newsroom and Brand Marketing to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand.

· Analyze business needs and evolving media landscape to create plans that raise adidas profile across a variety of media outlets and platforms.

· Establish and maintain key media relationships across traditional and new platforms.

· Support external agencies on category initiatives, setting measurable objectives for new idea generation and media coverage.

· Be a knowledge expert on city specific developments, trends and consumer groups.

· Build strong relationship with local media, ambassadors, and agencies.

· Organize media and annual category events (press conferences, interview sessions, media days, originals party) celebrating category products, campaigns and athletes / assets (EIM).

· Work closely with Brand Activation to deliver results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events.

· Corporate PR, celebrity management and public affairs

· Showroom management and seeding

Key Relationships:

· Global and Emerging Markets News Room and Brand Activation teams

· Agencies

· Local: local PR agencies, Product and Comms teams.

· Local brand ambassadors, local key partners and influencers

Knowledge, Skills and Abilities:

· Strategic thinking

· Creative and innovative.

· Strong conceptual understanding of brand building

· Ideas focused, complemented with organizational and project management skills. Excellent interpersonal/communication skills with keen business acumen.