Brand Manager

Hidden Firm

We are expanding its footprint in the market with new brand & category entries.

Our BM will be responsible for partnering with global and regional teams, crafting & executing innovation pipeline, and building integrated marketing plans and unmissable purpose communications that will grow our business and our equity.

The ideal candidate demonstrates a passion for marketing, high agility to manage different categories and category dynamics.

Experiences of working with cross-functional team, leading strong ATL & BTL comms, innovation conception, product development, digital marketing, and budget management will be valued.

Expectation from the role

Brand management

• Full Responsibility of P&L
• Continuous improvement of profitability
• Develop annual Category and Brand plan in full synergy with the mid and long-term plan.
• Rigorously lead the communication agenda with meaningful, impactful and disruptive communications for both of the brands and brand-say and do
• Gain market share and improve penetration of core
• Driving the right consumer understanding researches on time in full through working closely with the CMI
• Lead the best media first plans, creative marketing campaigns with the use of multiple channels and tools.
• Manage the cross functional teams and key stakeholders
• Procurement, Legal, DP, SP, Category planning teams, Finance, Media, Digital, agencies.
• Work closely with growing e-commerce partners and global teams to ensure a strong e-commerce & SCL Portfolio and share.
• Closely monitor the market for the competition and act rapidly with full agility to keep strengthening market share in the competition
• Ensure the development of the direct reports through empowerment and teamwork.

Inspire And Develop Self And Others

• Inspire people to deliver our mission, demonstrate passion for the business
• Lead cross category teams
• Manage and grow the team
• Work closely with global team

Does this sound like You?

• Strong project management skills (concrete evidence of successful & complex projects)
• Strong understanding and experience on communication development, digital tools & landscape
• Strong business & analytical mindset
• Solid environmental radar & competitive understanding