Marketing Specialist (Engelli Kadro)

KPMG Türkiye

QUALIFICATIONS AND JOB DESCRIPTION

KPMG is a global network of professional firms providing Audit, Tax and Advisory services. We operate in 155 countries and have more than 162.000 professionals working in member firms around the world. KPMG is one of the global leaders in Audit, Tax and Advisory services and the chosen business partner for many of the world’s leading organizations.

We are now looking for a talented and committed individual to join our Marketing & Communications Team.


Job Descriptions and Responsibilities:

The candidate will be responsible for implementing strategic communications plans, researching and adapting global content as well as managing processes for surveys and publications to position and promote the firm's points of view on key market issues.

Key responsibilities:

• Support the implementation of strategic marketing communication projects that will develop brand identity and generate leads
• Search and report new opportunities for segments & markets
• Support the design, print and delivery of publications and marketing collateral
• Maintain brand consistency, including maximizing the repurposing of thought leadership content
• Partner with stakeholders to enhance and develop content
• Manage the production of publications, including drafting, editing and ensure adherence to firm style and graphic standards
• Collate research data from campaign results, analysing the impact of campaigns
• Research and present new strategies for enhanced audience engagement and to distribute content across different channels
• Be the key contact on major global Thought Leadership and Research pieces, acting as liaison between global and local stakeholders
• Identify opportunities in planning, management and transferring research findings and ideas into practice
• Provide general support for internal stakeholders for marketing needs
• Manage agencies in line with campaigns and programmes

Critical skills and competencies:

• Undergraduate degree ideally in Marketing, Communications, Business, or related field, preferably with a research/business editorial background
• 3-4 years of relevant experience
• Candidates with demonstrated B2B Marketing experience are preferred
• Fluent spoken and written English; candidate must have excellent research, analytic, writing and translation skills
• Analytical ability, problem solving, critical thinking skills necessary
• Creative and innovative approach, permanently up to date with the newest technologies and strategies
• Ability to develop strategic marketing plans and to recognise and align marketing strategy with the external environment and priorities around the practice
• Proficient in MS Office
• Team player with the ability to work to deadlines
• Is confident, presents a professional image, has good interpersonal skills to build and maintain relationships
• Manages projects efficiently; planning and performing work in accordance with client requirements and professional standards
• Ability to communicate and interact effectively with all levels of staff, including senior management and outside experts.
• Hybrid work schedule