Digital Marketing Executive

Longevita Saglik Turizmi A.S.

About us

Longevita, headquartered in London UK and listed on The Sunday Times among Britain's Top 100 fastest growing companies, is a medical tourism group that offers hair transplant, plastic surgery, cosmetic dentistry in London UK and Istanbul Turkey.

Job Description

• Own one of the treatment categories as a brand, champion content generation and distribution process to grow its website traffic and social media followers as well as improve engagement rates
• Create visual and written content in various formats such as web pages, ad copies, posts, blog articles, infographics, press releases, slide shows, videos, patient stories, e-books etc. to distribute across company website(s), social channels or 3rd party platforms
• Manage agencies, content creators and freelancers for outsourcing tasks where required
• Prepare a monthly content calendar specific for the target audience of each platform, publish the content using scheduling tools
• Perform site audits, keyword analysis, competitor research and technical SEO for on-page optimization compliant with Google guidelines
• Form relationships with health care, beauty, travel, lifestyle journalists, bloggers, influencers and conduct outreach campaigns for online PR and link building from authoritative sites
• Analyse website traffic on Google Analytics, optimize pages to improve conversion and reduce bounce rate
• Create, monitor and optimize paid lead generation campaigns on Google, Facebook and Instagram Ads within cost-per-lead budget
• Build landing pages and optimize for conversion using A/B tests
• Perform Email marketing and SMS marketing campaigns to engage present customer audience
• Generate new campaign ideas and make recommendations
• Design printed promotional materials such as posters, flyers, folders, headbands etc.
• Participate in running the loyalty program, registering new members and influencers to grow patient community

Requirements

• Degree from Marketing, Communications, Advertising, Public Relations programmes taught in English
• Fluency in formal written and spoken English, additional Western European language is a plus
• Minimum of 2 years experience in a digital marketing role on the brand or agency side with a proven track record
• Organizational skills, multi-tasking expertise, communication skills, self-motivation and creativity

Benefits

• Base salary and performance linked bonus
• Private health insurance,
• Apple iPhone, laptop computer, meal card
• 1x monthly salary budget for company sponsored wellness programs, personal or professional development
• 1x monthly salary budget for company sponsored holidays