CRM Segment Management Senior Specialist

Tatilsepeti.com

Tatilsepeti which is the Turkey's first tourism portal;

• Briefly aims that vacationist can easily get detailed information about hotels, tours and also can compare prices by gathering travel agencies together,
• Enhance itself every day,
• In the sector, leading and reliable tourism brand providing service with 100% customer satisfaction,
• Founded at 2002 and is a member of the Expedia Affiliate Network (EAN) that is network of the world's largest online tour operator since 2009,
• Gathering acceleration its growth after taking investment from Bancroft Private Equity which is London-based investment company, also have a feature of first Tourism platform investmented by a foreign company in Turkey.

We are looking for talented and passionate CRM Segment Management Senior Specialist who will on the marketing department.    

Qualifications:

• Bachelors Degree in Engineering, Marketing or Business
• Minimum 4 years experience in CRM / Retention / Segment management
• Experience of running data-driven digital marketing campaigns
• Experience in customer segmentation and customer analytics
• Data visualization tools (Tableau, QlikView) experience
• Google analytics, web analytics tools experience
• Highly analytical
• Customer oriented
• Can do attitude
• Highly motivated to learn, grow and make an impact
•  Fluent English

 Responsibilities:

• Analyze customer data, enrich Tatilsepeti database
• Create intelligence from data, contribute to marketing strategy
• Build meaningful and actionable customer segmentation
• Create an engaging digital customer experience utilising personalisation and dynamic content at all touchpoints
• Drive increased repeat purchase, cross-sell and upsell
• Design and manage the loyalty program

Ownership and execution of all 1to1 omnichannel communication  

Design triggered communications around specific behaviours and key data pointsUtilise AI / deep learning algorithms; review technologies and explore new developments